Has your business grown to a place where it can use a professional marketing services to further develop your business, but budget and time restraints just don’t justify a full-time offering? Perhaps consider working with a part-time or “fractional” marketing team instead. Acquire the same expertise and insight as a full-time team of executives would provide, but on a part-time basis—and for a fraction of the cost.
A fractional or part-time marketing team serves all the same duties and responsibilities as a full-time marketing executive team, but at a level and rate that better fits your organization. For instance, if your company is relatively small with limited resources or a smaller advertising budget, a part time marketing team will use those hours to focus on building social media following, leveredge your website, sending sales generating eblasts, and establish and track key performance indicators (KPIs).
An adept, part-time marketing team will tailor their services to your needs and resources, meaning you can benefit from their leadership and industry knowledge, but on a budget that fits your current model.
The specific responsibilities of a part-time marketing team will vary depending on the company’s size, industry, and specifics, but here are basic foundational responsibilities:
- Create a foundational marketing Mission Statement, a map to follow regarding all marketing efforts.
- Developing and Implementing Marketing Strategy: Creating and executing a comprehensive marketing strategy that aligns with the organization’s overall business objectives. This includes identifying target markets, setting goals, and determining the best marketing channels and tactics.
- Drive revenue by increasing sales through marketing activities.
- Develop the structure of an organization’s marketing department.
- Develop and negotiate advertising programs.
- Create marketing campaign ideas.
- Build a meaningful social media presence
- Customer Insights: Gathering and analyzing market research and customer data to understand customer behavior, preferences, and trends. This information is used to inform marketing strategies and decisions.
Boey.com has led teams in the development of hundreds of websites and social media accounts. Website types have ranged over the years from classic brochures to e-commerce, and custom code. There is so much pressure on website performance today. Creating the correct experience is more important than ever.
Your own managed & maintained website is still your single, most important place on the internet. It will always be this way regardless of what social networks and DIY shops may have you believe.
Make your website the first place you send a prospective new client or customer. Be proud of what it says knowing you are levering your investment to its maximum potential.
Align with 20 years of experience in the fields of Marketing, Advertising, Web Design, Social Media, Internet Marketing, and SEO; and together as a team we’ll figure out the next steps to success.